In the first quarter of 2021, we will be sharing more exciting details of our plans for RAID. "NAVI's partnership with the RAID: Shadow Legends brand promises opportunities for unique products and content at the crossroads of esports and mobile gaming. "Over the past few years, they have collaborated with so many well-known personalities - both in esports and across the global media space. "I am happy to announce our partnership with Plarium," said NAVI CMO Oleksandr' nervo-' Pavlenko. Moreover, RAID: Shadow Legends has accumulated more than 56 million downloads, with one million daily active users across all platforms. Currently, the game, across mobile and PC, boasts 380 million users worldwide. Since its launch in 2018, the fantasy RPG has taken the world by storm. "Both NAVI and RAID have passionate and loyal fans, and we look forward to taking full advantage of our collaboration to excite our communities around the world." "We are thrilled to partner with one of the most esteemed esports clubs in the world and continue expanding RAID's growing player base," said Plarium VP of marketing Noam Sagie. On NAVI's end, the company will feature Plarium on team jerseys, as well as promote RAID through marketing, advertising and branding campaigns. The Israeli company is best known for RAID: Shadow Legends, which will play a role in the agreement between Plarium and NAVI.Īs part of the deal, the dev will sponsor NAVI's esports team and will participate in crossover activities with RAID: Shadow Legends. Mobile games developer Plarium has partnered with Ukraine-based esports firm Natus Vincere (NAVI).
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